Friday, 15 April 2011

You know you’re not the first. But do you really care?

"You know you’re not the first. But do you really care?". That was the headline on the full-page ad for used cars at Dale Wurfel Chrysler Dodge Jeep Ltd., a dealership located in Strathroy, Ont., just west of London.

Catchy right? Supposedly not, the dealership faced a backlash on the web after prints of the ads were scanned online. Some Internet bloggers blasted the marketing campaign as sexist and objectifying, while others lauded it as clever (one would be me!).

The full-page ads ran separately in the London Free Press on April 8 and 9. “I took responsibility for this matter by immediately pulling the advertising campaign and personally handling all phone inquires,” said Dale Wurfel, president of Dale Wurfel Chrysler Dodge Jeep Ltd.

The campaign was also noted by online readers for its similarity to a 2008 BMW ad featuring a woman lying provocatively alongside the phrase “You know you’re not the first.”

On Friday, Wurfel said his dealership had made a donation to the Women’s Rural Resource Centre in Strathroy in response to the outcry.

Seriously, are the people complaining about the ad even customers? Makes you wonder - because if they were customers they'd know he was poking fun right? Exactly! So why don't we get off our high horses and buy some used cars!

P.S. Dale, love the ad! And hopefully all press is good press?

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