Chevrolet has decided to
follow Ford (er) create a social media fan base by revealing it's 2013 Malibu on it's Facebook Page on April 18, 2011 at 8:30 p.m. and simultaneously reveal the new model at the Shanghai Auto Show.
During the unveiling, Chevrolet is directing questions about the car via Twitter using the hashtag #MalibuReveal. Members of the Chevy team will be on hand to answer those queries. (Sneak peak on the GM website)
It will be exciting to see people's reactions first hand and I'm sure if there are some "not-so-great" reactions, GM will have it's Social Media Spin-doctors on-call to respond with their policitian-like responses.
As for waiting for the 2013 Malibu, should you buy the 2011 or the 2012? The 2012 will be hit with a larger and faster decrease in value in it's first year once it's re-designed counterpart releases. It always happens when there's a redesign, but you know who also knows this? GM! So they may actually offer up larger-than-normal incentives just to make it move faster off the shelves. Small victory right?
|Teaser Photo of the 2013 Malibu|
So, will you be watching on April 18th?