The top ten models that had greater than 50 percent retail sales to females in 2010 were:
- Volkswagen New Beetle --> not a shocker
- Kia Spectra --> ditto
- Nissan Rogue --> ditto
- Volkswagen Eos --> ditto
- Hyundai Entourage --> it's a van, enough said?
- Volvo S40 ---> ok, I'm shocked about this one
- Jeep Compass --> makes sense
- Honda CR-V --> for sure
- Nissan Sentra --> i can see that
- Hyundai Tucson --> oh, yah, total chick CUV
And for males in 2010 were:
- Porsche 911 --> a given
- GMC Sierra --> it's truck!
- Chevrolet Corvette --> chick magnet
- Chevrolet Silverado --> truck again
- Ford F-Series --> ditto
- BMW M3 --> not surprising
- Ford Ranger --> truck
- Toyota Tundra --> ditto
- Dodge Ram --> ditto
- Audi S5 --> awesome car, but surprising
Did we need a study to tell us this (because I don't think any of this is shocking news)? To quote Homer Simpson "People can come up with statistics to prove anything. 14 percent of people know that"...but did we need those statistic-making people to run a study just to prove what we think is true, is?